Unpacking sustainable packaging!
About the
workshop
Minnesota is boldly leading the way on sustainability! Learn about the new MN sustainable packaging law and Extended Producer Responsibility (EPR), and what that means for packaging design going forward. In this workshop, Holly will share ways to begin to implement packaging sustainability, and tools and resources to get you started on the path. Participants will also explore and apply practical design strategies to help meet the new requirements.
Learning how to incorporate sustainability into your design practice will not only help you meet the requirements of today’s business landscape, but it will also help make you a better designer.
Holly Robbins is a partner and creative director at the small but intrepid This Is Folly, a design firm founded in Minneapolis in 2011. Prior, Holly was an associate creative director at Target. She has also worked at various advertising agencies and design firms, co-founded an earlier firm called Studio Flux and did a tour of duty at Greenpeace.
No matter where she works, Holly strives to advance the cause of design for sustainability and design for sustainability education, partnering with such organizations as AIGA: MN, GreenBlue’s Sustainable Packaging Coalition, Sustainable Brands, the International Society of Sustainable Professionals (ISSP) and the Minneapolis College of Art and Design (MCAD) to develop design guidelines, award criteria, workshops and design for sustainability and general sustainability education for professionals. She is one of the founding faculty for the Master of Arts in Sustainable Design program at MCAD, a 100% online program that attracts students from around the country and the world. Holly has been developing and teaching courses and advising students since the program's inception in 2004.
Holly’s design work has appeared in books, publications and exhibits, including Print magazine, HOW magazine, the Smithsonian Cooper-Hewitt National Design Museum, American Corporate Identity, Creativity Annual and AIGA competitions. She served as a judge for the AIGA 2013 national (re)Design show and the AIGA/MN 2012 Green Leaf Award. Her speaking and workshop engagements have included AdFed, AIGA/MN, FUSE, SECCA as part of the Walker Art Museum’s touring international exhibit, Graphic Design: Now In Production, and Sustainable Brands.
She and her partner, John, are currently building a high-performance modern passive/active solar home in Northern Wisconsin.
Gallery
