Wayfinder
About the
workshop
In this workshop, we will explore the concept of authenticity in the context of creativity and motion design. As creatives, it’s easy to fall into the trap of replicating trends or conforming to expectations, often losing sight of our true selves in the process. Through the lens of my personal journey of learning to live authentically, I will guide participants on a path of self-discovery, emphasizing the importance of embracing one’s unique voice in creative work.
We’ll discuss how our personal stories and experiences can be powerful tools in design, leading to work that is not only more impactful but also more fulfilling. Participants will learn practical strategies for integrating authenticity into their motion design practice, from balancing trends with personal expression to embracing imperfections that make their work relatable.
By the end of this workshop, you’ll be equipped to navigate your creative journey with confidence, leaning into fear and choosing love over fear. This is not just about becoming a better designer, but about designing a life and career that reflect your true self.
Lucas Langworthy is the Owner and Creative Director of Greyduck Creative, a Minneapolis-based studio specializing in crafting compelling video content for SaaS companies. With over 15 years of experience in the design industry, Lucas has honed his skills as a motion designer, helping brands tell their stories through engaging and visually stunning content.
Lucas’s journey as a creative leader is driven by his belief in the power of authenticity in both design and life. He has developed a unique approach that emphasizes the importance of staying true to one’s values while navigating the dynamic landscape of motion design. At Greyduck Creative, Lucas is dedicated to creating work that resonates deeply with clients and audiences alike, focusing on designs that are not only visually impactful but also rich in meaning.
A passionate advocate for creative exploration, Lucas encourages others to find their voice and express it boldly in their work. His leadership at Greyduck Creative reflects a commitment to excellence, innovation, and the idea that the best design comes from a place of honesty and self-expression.
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